Seaton Sheldon is the owner of one of our newest studios, RockBox Fitness Bowling Green! His studio doors officially opened to the public on January 11th, 2021 and is the first RockBox location in the state of Kentucky. Seaton was born and raised in Bowling Green in a tight-knit family who are deep-rooted in their Christianity. He played Division 1 Baseball for Western Kentucky University and graduated with a four-year degree in Business Sales. Seaton has also been involved in his mother, Terri's, street ministry called "Curbside Ministries" which she started over a decade ago. Having been a part of this ministry for a large sum of his life, Seaton says "it gives me the opportunity to build relationships and give back to my community."
With a passion for fitness as a competitive athlete, and a love for helping others throughout his life, RockBox was the perfect fit.
"Wow, what a journey it has been! I will never forget the day when I had my first phone call with Zac Celaya [RockBox Fitness Vice President of Development]. I was in and out of over 35 gyms in a 3 month timespan trying to find my perfect fit. Do you know what stood out with Rockbox? I could pick up the phone and call at anytime. I knew Zac was going to answer. I was about to make the biggest decision of my life at 25 years old and Zac promptly [answered] each one [of my questions] with an honest and genuine answer. It is very hard to overlook great morals and someone who is honest with you."
Seaton signed on as a RockBox Fitness Franchise Owner in March of 2020, just before the pandemic struck. When asked what his experience has been like from then to now, he said:
"I went to discovery day back in March, and wow when I came back- I was on cloud nine! I wanted to ride this wave forever. I signed [my Franchise Agreement] about a week before the world got flipped upside down. At the end of the day, I knew I wasn’t in this alone. The franchise worked with me every step of the way! Being 25, you can only imagine how much guidance I needed through this journey. Rockbox was with me weekly and some weeks daily. We knew we had to stall to let this pandemic settle. I had someone ask me the other day 'Are you nervous about opening a business?' I thought to myself...I have never been nervous the whole time. 1) I have been preparing myself for this my whole life, and 2) I have had an amazing franchise by my side. They were not going to let me fail."
Now Seaton has built out a team of ROCKSTARS who are crushing it in their first month of being open.
"I have been blessed with an amazing staff. Each of them are so unique and provide so much value to this [studio]. To say opening day was a success is an understatement. We opened our doors with 250+ members which turned into 300 in a week! Our interaction has been unbelievable. Everyone is sharing their journey, creating new friends, and talking about their health daily."
If you're interested in learning more about what it takes to become a RockBox Fitness Franchise Owner, complete the form below to get in contact with one of our Franchise Coaches today!